Central Marketing Organization Lead Job (Jakarta, ID)

The new organization will include a new Central Marketing Organization, which is responsible for both commercial and consumer audience marketing and all Area marcoms (excluding Xbox) , with a primary focus on consumer and digital marketing and planning/executing marketing campaigns. Accountable for key marketing outcomes related to share and perception notably with Consumer and Breadth audiences. (eg: Office 365 Trials, Hotmail Reach, etc). Leader of marketing execution across the Area. Specific Responsibilities include:
Manage overall integrated marketing communications strategy and execution across Business Groups (BGs) and Segments within the Area with specific focus on consumer marketing for PC-Phone-Web
Lead and evangelize the distinct Microsoft value proposition across products and audiences - internally and externally, including shaping the consumer story with the Consumer Channels Group (CCG) leader
Responsible for marketing innovation in a services-led digital world and improving the strength of digital marketing capabilities
Own long-term Microsoft brand awareness and perception strategy on the local market
Ensure Marketing’s contribution to Microsoft’s objectives of growing market share across products, services and audiences
Align annual plan and individual marketing activities to maximize the impact on the Area business goals and worldwide initiatives; supports the achievement of the Area scorecard
Align execution of corporate and locally driven product and audience campaigns, and lifecycle marketing
Manage the all up Area marketing governance process (including marketing spend) and accountable for Area marketing budget
Responsible for Area marketing infrastructure, tools and customer data strategy
Manage Marketing agencies
Deploy Marketing hub for the Area (where applicable)
Act as Area Privacy Lead

Key Measures of Success:
Business impact: Demonstrated positive impact of effective marketing on business outcomes measured by 3 Operating Mechanisms
Scorecard Performance: Green M&O Marketing Scorecard
Marketing Efficiency: Marketing spend and execution efficiency measured by improved ROI and Area/Corp predefined KPIs for Marketing Hub
People Leadership : Marketing talent development, succession planning, overall health and morale of team
Fiscal Discipline: Marketing budget quarterly accountability

Key Required Capabilities:
Customer Insight: Depth and track record in consumer mktg required, commercial mktg experience ideal; Deep understanding of and demonstrated experience in leveraging customer insights + data analytics to drive marketing decisions
Marcom Expertise: Proven and substantive track record in formulating and driving marketing communications through integrated engines targeting multiple audiences; Understanding of Consumer Marketing and Digital engines (Display , Search, Social ) is required
People and Org: Experience in managing marketing professionals/teams and developing marketing talent; Experience in managing #and developing AOR marketing agencies required
Executive presence: Ability to engage with CxO audiences, present to large groups and be a spokesperson for Microsoft
Organizational Agility, Impact and Influence and Cross Boundary Collaboration are requir

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