Social Media Marketing Manager - SF - Change.org - San Francisco, CA

Change.org is the world’s largest technology platform for social change. Our goal is to empower people everywhere to start campaigns around the issues they care about, mobilize others, and work with decision makers to drive solutions.

We’re also an innovative business – a “social enterprise” and a certified B Corporation, with a business model designed to support positive social impact (more about B Corps: www.bcorporation.net).

Over 30 million users have signed winning petitions, including strengthening hate crime legislation in South Africa; fighting corruption in Indonesia, Italy, and Brazil; ending the ban on gay Boy Scouts in the United States, and big wins for women’s rights in India. And we’re just getting started. Here’s a small snapshot of what was changed last year: www.change.org/2014

We love serving our incredible users, and we love our staff too. We show it with very competitive salaries, five weeks of vacation, robust maternity and parental leave, an amazing culture, free language training (if you want it), and a high impact, low-ego team that can’t wait to learn from you and teach you what they know.

The Social Media Marketing Manager will be in charge of telling the story of Change.org and our users on our branded social media networks through content creation, community management, data analysis and social listening. The Social Media Marketing Manager will report to the Managing Director of Global Marketing and will work with the broader marketing team to drive and increase monthly active users, engagement and growth on the site. This individual will also help shape branding and campaign impact across our social media channels and will work closely with our communications and campaigns teams to craft that strategy. This role is a unique opportunity to direct and optimize the experience of our social media pages with a collaborative, cross-functional team.

Here’s what you’ll do as part of our team:
Lead social media strategy and execution on Change.org on branded social networks.

Drive impact on Change.org campaigns from owned social media channels.

Increase site monthly active users, signatures, engagement and growth on our branded social media pages.

Work with key internal partners to create, curate and manage compelling and engaging content for our branded US social media pages and distribute that content to global teams.

Expand our social media presence and develop customized systems and strategies for each platform.

Take a data driven approach to optimizing performance through goal setting, rigorous monitoring, experimentation and testing, and regular report-back.

Oversee and manage a cohesive, exciting and brand-friendly visual design of our global social media pages.

Work with the Performance Marketing Manager to create, manage and analyze paid social media campaigns aimed at generating growth, traffic and engagement.

Use social listening to uncover and monitor audience insights.

Track Change.org mentions on social media and build relationships with key influencers.

Own the creation and distribution of social media best practices and insights for global Campaigns and Communications teams.

Compile regular reports on social media metrics with recommendations for how to optimize performance.

And here are the skills & experience we hope you have:
5+ years of social media marketing experience and history of success in growing and maintaining an engaged community in-house.

Deep passion for social media, analytics, experimentation and collaboration.

Proven track record of executing successful social media strategies and campaigns on major platforms that drive growth and engagement (Facebook, Twitter, Google+, Instagram, Pintrest).

Deep knowledge and expertise on social media best practices and metrics.

A willingness to take risks, fail and adapt.

Trust in numbers — knowing how to measure your success and how to set up your work so that it’s measurable.

Excellent writing and communication skills.

Strong sense of fun, innovation, and give-and-take — our team is constantly pushing the envelope and each other to challenge assumptions, go all-in, and imagine the impossible.