Digital Marketing Manager / Design Manager...

Job Title: Marketing and Design Manager

Location: Leeds, LS28

Salary: £20,000 starting basic (this can increase £1,000 every 6 months up until 2014 on proviso of successful completion of appraisals)

INTRO

• Are you a creative marketing artwork designer, who wants to be more than just a mac operator?
• Do you want to showcase your talents in web, email, print, 3D and graphic design; on a wide range of well known brands, to bring to life some cutting edge experiential marketing campaigns?
• Can you help formulate and execute a closely targeted marketing strategy to attract some of the UK`s most well established brands?
• Do you want to be part of a dynamic, driven team, working on national campaigns from a stylish, custom designed head office in West Leeds?

If you`ve answered yes to the above, this opportunity might be the one for you!

JOB DESCRIPTION-

Graphic Design:

• Producing 3D visualisations of innovative experiential marketing campaign event areas for brands.
• Devising and designing digital and printed marketing collateral for marketing campaigns.

Website Updates:

• Website design, copywriting, page updates, article creation, case study updates and feature expansion.
• Reviewing website performance, tracking analytics and enhancing user experience.
• Social network strategy creation, implementation, maintenance and expansion.

Search Engine Optimisation:

• Website directory updates, linkage expansion, tracking of SEO performance.
• Creation of key word heavy blogging, news articles and on page optimisation.
• Adwords campaign management, tracking and optimisation.

Newsletters & Direct Mail:

• Creation of monthly and seasonal calendar of industry specific targeted newsletters.
• Use of HTML emails and tracking of receipt / readership with follow ups.
• Creation of high impact, targeted printed direct mail pieces to closely targeted user groups with follow ups.

Customer Database Management:

• Segmentation, updating, expansion and cleansing of the existing and prospective customer databases.
• Setting up bi-monthly touch points with all customers to re-establish contact and understand requirements.
• Researching and contacting new leads for database expansion and direct contact.

Customer Networking:

• Attending networking events, conferences and exhibitions for face to face marketing opportunities.
• Obtaining referrals and testimonials from customers or industry contacts.

Public Relations:

• Attain press coverage in relevant trade titles, industry media and business publications.
• Creation of news stories and award submissions from campaign wins.
• Advance awareness and input into relevant editorial features lists from all industry specific titles.

New Business:

• Creation of appealing activity proposals for prospective activity, bespoke for each client and industry sector.
• Pitching for business, meeting clients face to face and delivering presentations.
• Revising and updating the company credentials presentation.
• Trade journal analysis, scanning for opportunities from new product developments, campaign wins and hires.

Annual Marketing Calendar:

• Creation of an annual marketing calendar identifying timings and spend for all marketing tasks.
• Providing marketing initiatives which maximise opportunities from seasonal industry trends.

Team Management:

• To recruit and train a network of assistants and placements for efficient implementation of basic marketing tasks.
• Providing direction and creative implementation of the head office working environment.
• Creation and organisation of photographic image library.

Please click the APPLY button to send your CV and we`ll be in touch with further information.

(Keywords; Web Marketing Manager, Web Graphic Designer, Internet Marketing Manager, SEO Marketing, Web Developer and Planner, Digital Marketing, Web and Internet Development Manager)

View the original article here