Lifecycle Marketing Manager - SF job - Change.org - San Francisco, CA

Change.org is the world’s largest petition platform, empowering more than 80 million users to win incredible and inspiring victories on the issues they care about. We’re an innovative business – a certified “B Corp” combining the structure of a business with a powerful sense of mission that drives our work. Over 25 million users have signed winning petitions, including strengthening hate crimes legislation in South Africa; fighting corruption in Indonesia, Italy, and Brazil; ending the ban on gay Boy Scouts in the United States, and big wins for women’s rights in India. And we’re just getting started. We love serving our incredible users, and we love our staff too. We show it with very competitive salaries, five weeks of vacation, robust maternity and parental leave, an amazing culture, free language training (if you want it), and a high impact, low-ego team that can’t wait to learn from you and teach you what they know. The Lifecycle Marketing Manager will play a key role creating a delightful user experience for the millions of people who use Change.org. This individual will craft the organization’s user lifecycle strategy and use their deep knowledge of email communications to execute programs that drive increased user engagement. This is a unique opportunity to shape one of the company’s top priorities with a collaborative, cross functional team.

Here’s what you’ll do as part of our team:
Lead strategy, execution and optimization of user lifecycle marketing to create a delightful experience and increase user engagement.

Develop a deep understanding of our users and identify key behavioral segments to inform an insights-driven approach to strategy and tactics.

Create new, behavioral-based contact strategies and marketing programs to increase engagement and retention of new and existing users.

Develop robust testing and learning agenda and execute experiments to optimize lifecycle marketing campaigns.

Collaborate with a cross-functional team, including marketers, product managers and data scientists, to execute strategies and initiatives across the company.

Develop a user-centric view of the email inbox experience and manage frequency to improve the overall user experience.

Develop lifecycle content strategy and write copy for key email initiatives.

Develop global standards, processes and best practices for lifecycle marketing programs, ensuring campaigns are optimized and on-brand.

Identify, define and scope tools and resources needed to successfully execute lifecycle marketing strategy.

Analyze and report on performance to executive management and key stakeholders.

And here are the skills & experience you have:
7+ years digital content experience.

Proven track record of success developing user contact strategy and managing targeted email and communications programs that drive increased user engagement.

Deep knowledge and expertise of email marketing best practices and success metrics.

Strong experience uncovering actionable customer insights and developing insights-driven marketing programs.

Strong analytical skills and data-driven mindset, including expertise with analytics tools.

Experience managing external partners and executing programs using external email service providers.

Successful track record collaborating and managing cross-functional teams to drive results.

Excellent writing and communication skills.

BA/BS degree or equivalent practical experience.

The ideal candidate will be based in San Francisco. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.